Managing Customer Relations Article

Managing Client Relations











ICA two – Group Project


Chanel Chan Qing 113327G

Camelia Teo 112850K

Adbul Rahman Simatupang 112420E

Murzainy Rubbish bin Mukhtar 111815K

Victoria Goh 113760M

Yap Jia Jia 115292C

Course: BM1134 (BP)

Company: Food for thought

Interviewee: Mister. Pala (Manager)

Summary of Individual Functions

Camelia Teo | * Executive Summary * Company Explanation, background 5. Note choosing of interview| Murzainy Trash can Mukhtar| 2. CRM planning process 5. CRM implementation process 5. Interview| Adbul Rahman Simatupang | 5. Impact of CRM in Sales and Marketing Strategy * Interview| Yap Jia Jia| 5. Outcome of CRM rendering * Notice taking of interview| Exito Goh | * Lesson Learnt 5. 1st Croping and editing & compiling * Cover page, stand of content material * Interview| Chanel Chan Qing| * Conclusion * Future Programs of industry’s CRM technique * next editing

Table of Content| Page Quantity

Executive Summary| 4

Provider's Background| 4

CRM Preparing Process| 4-5

CRM Implementation Process| 5

Impact of CRM in Sales and Marketing strategy| 5-6


Conclusion & future programs of Industry’s CRM Strategy| 6-7| Lesson Learnt| 7

Appendices/ References| 8

Business Summary

Food For Believed is a Foodstuff and Berverages social business, that aims to serve quality food to its customers. While portion customers, they will aim to give back to the community as well. The business does not have a Consumer Relations Management (CRM) system, and seems that they do not need to do so but, as it is nonetheless a relatively small company. However , they have started out with all the CRM strategy, focusing on carrying out small items like building connection with consumers, identifying devoted customers and dispatching details via social media. This helps those to gather consumers feedback by collating the responses and discussing information during group meetings, to see if there may be an alternative, or possibly a solution to the challenge. However , only a few feedbacks can have a solution as there are shortages of certain assets such as manpower, turnover level and space in store area. General, Food Pertaining to Thought is a successful organisation despite lacking a CRM system. They are able to make high income every month as a result of loyal customers and customers who regular that region. Company's Backdrop

Food to get Thought is a Food and Beverage Cafe (F& B) that offers western-styled meals. It started out as a café in North Bridge Road. After a few years of establishment, the company chosen to open one other outlet in a nearby location of the larger space and shut down down the café. Currently, you will find 2 retailers (Queen Streets and Botanical Gardens). That they sell a variety of foods including green salads, pastas, pancakes, cakes and desserts. The business has a couple of selling details that distinguish them from other restaurants. Initial, the atmosphere provides a good place for customers to relax and spend time with family or friends. The overall structure emits a homely feel. Using reused items, that they decorate the restaurant with 540 cisterns of purged pasta sauce. Second, they practice societal marketing strategy by giving back again 10% with their yearly revenue to charitable trust organizations. Their particular 5 missions include ‘Give clean normal water, ‘Feed great food, ‘Make poverty history ‘, ‘Teach them all' and ‘Inspire kind acts'. (Refer to appendix A) CRM Organizing Process

Through the interview executed, we found that Foodstuff for Thought have however to implement CRM system....