MARKETING MANAGEMENT II
(WE ARE THERE)
A senior citizen elderly care at home
SUBMITTED TO: SUBMITTED BY:
Prof. KAVITA PATHAK ABU UMAIR (01)
AMIT DUBEY(04) DIKSHA JHAMTANI(16)
JAIPURIA INSTITUTE OF MANAGEMENT, LUCKNOW
With deep sense of gratitude, all of us record each of our sincere thanks to Prof> KAVITA PATHAK (Faculty) for her enthusiastic interest and infallible suggestions. She supplied full support and extended all possible amenities to facilitate effective completion of each of our assignment. With out her beneficial guidance, astute judgments, constructive critics and an attention for flawlessness, a huge learning experience may not have been this kind of successful.
Thank you Date: 08: 04: 2013
Table of Contents
THROUGHOUT THE LINE:: 13
HIERARCHY VERSION:: 14
EXECUTIVE BRIEF SUMMARY
TAMANNA is actually a residential services to senior. serving upper-class families in lucknow, u. p. Through generous human capital assets, TAMANNA will certainly exceed client's expectations. Tamanna will be dealing with the wealthy single-income households and wealthy two-income homes. These targeted families are willing to pay a premium for the service due to high level of professionalism and trustworthiness that is certainly offered. В This target audience will be focused on because of their stable reliance upon in house providers to make all their life simple tension totally free. Tamanna Senior Service will continue to work hard to achieve a large percentage of devoted, repeat customers who regularly use tamanna вЂs services, as well as getting vocal with their friends about how exactly our services have relieved them to make them happy. Tamanna will be a home-based business with group since owner and employees depending on the registration of shoppers. Growth price expected 16-18%.
During the initial stages with the marketing strategy construction, We all will go for many focus teams in order to determine the market tastes for non commercial in house errands and outside tasks. В Topics that will be investigated in the focus groups is how selling price sensitiveВ consumers are, what solutions they respected the most, just how many different companies they have found in the last few years, how often that they employ a assistance, how do they check out their previous services, what all that they expect while leisure, etc . В The participants to get the focus groups were made up of people in the two several targeted groups. В General, the focus organizations will provide all of us with a large amount of insightful information that would had been difficult or perhaps impossible to get using additional methods.
This kind of survey will probably be done in Theme parks on morning hours walkers, public gatherings, golf equipment, musical evenings, etc . MARKETPLACE SUMMARY
Good advice about the market and knowing good deal about the common attributes ofВ its most cherished customers can leverage this information to better understand who is offered, their certain needs, and how we can better communicate with this kind of group. В
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Potential Customers| Growth| В | В | В | В | В |...